Creating a strong brand is imperative to agencies to compete. You probably already have a "brand," but did you plan your brand or did it just happen?
Merriam-Webster defines a brand as "a characteristic or distinctive kind"
and branding as "the promoting of a product or service by identifying it with a particular brand."
So here's the million dollar question, is how your represent our agency distinctive? Does it show the character and depth of what you do and how you do it to your customers and potential customers?