Trusted Choice

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Trusted Choice is the independent agent brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers.  All Big "I" and  MWAIIA agencies are Trusted Choice members and receive access to a wealth of programs and services that help demonstrate this affiliation to consumers including

  • Reimbursement on co-branded marketing and advertising through the Marketing Reimbursement Program (link)
  • Access to agency-focused marketing programs to drive new business
  • Use of the official Trusted Choice logos and the Pledge of Performance
  • Complimentary basic listing on
  • Extended brand exposure through national advertisitng campaigns
  • Consumer-focused articles to use in agency communication vehicles (newsletter, social media, etc.)
  • RSS feed for websites, blogs and social media.
  • Marketing Reimbursement Program
  • Support from many Trusted Choice Industry Partners