As a member of MWAIIA and IIABA, you have the added benefit a strong national co-brand and a host of tools and services that will elevate your agency's online presence.
Trusted Choice® is the national marketing brand created exclusively for you, to help consumers understand the value that you, an independent agent, can offer. It's not a replacement to your individual agency brand, it's a co-brand, a way to link to you something far bigger than your individual operation.
The Trusted Choice® brand is designed to highlight your strengths including:. choice of carriers, customization of coverage, and advocacy on behalf of your customers.
So what does this mean for your agency?
It means that you can tap into a NATIONAL brand that will:
Increase your visibility your current and potential members
Drive new business to your agency
Increase your agency revenues.
Why is this important to you?
It's simple, your agency can not survive on the old marketing methods. Referrals are great, they have been the life blood of all agencies at one time or another. Times have changed and to be visible in a world that starts on-line, you have to have the tools to get your agency visible on a far greater scale than ever before.
How do I get started?
Before you get started, it is critically important to understand that this won't happen overnight. Developing a brand is a long-term proposition. It takes development of a plan and sticking to that plan of action. It takes repetition. There's an old adage that says when you are sick of a campaign, your customers are just "getting it."
We are going to walk you through the basics and give you ways to get the most of this brand to improve your agency's exposure in the marketplace.